19 Crimes

Treasury Wine Estates, 19 Crimes

Treasury Wine Estates, 19 Crimes

Australian Winery 19 Crimes pulled out all the stops for their experiential marketing activation at San Francisco’s 2018 Outside Lands Music Festival. We worked with them to build an immersive 19th-century prison ship where VR allowed participants to determine their crime and transport the guilty from Colonial England to the prison colonies of Australia.

This activation won a coveted Super REGGIE, which recognizes the highest level of achievement and is awarded to the “best-in-class” marketing campaigns.

Client: 19 Crimes
Website: tweglobal.com
Date: June 17, 2019
Services: Custom Fabrication